Christmas. It’s coming. Some say it comes earlier every year. Now you know that isn’t really true. Christmas falls on December 25 every year. But retailers are coming after us and our holiday budgeted dollars earlier every year. Or maybe it just feels that way.
So I’m sitting in a hospital waiting room (more on that in a
later post) watching the tv to pass the time. The Today Show is on. They’re
running a segment about stores and hot toys children will be
begging for this year. Main topic: “What are retailers’ plans for Black
As we all know, stores have outrageous sales to
kick off the holidays on the day after Thanksgiving. They usually begin at the crack of dawn. Parents panic. Frenzied pushing and shoving ensues. Sometimes violent behavior
as they fight each other to get the last deep discounted baby doll on the Walmart shelf
for Janie. Or that unbelievably under-priced one-of-a-kind action
hero for Johnny found in the Target circular.
Recently, retailers have been jockeying with each other to open earlier and earlier to strip you, the
consumer, of those precious dollars you’ve earmarked for the holidays. They
know we're budgeting less money for Christmas. These days most
responsible people are prioritizing and putting their hard earned wages
towards life’s necessities first (like food, mortgage, utilities, tequila….oh
wait a minute…that's my list....never mind!). Then they decide if there's anything left to buy
a few gifts for Janie and Johnny. And these days, that’s not much.
So I got to thinking. The holiday shopping season kickoff needs a new
name since its not happening on Friday anymore. It’s now Thanksgiving
Thursday. Retailers have this crazy idea we'll give up our family
gatherings, our day to count blessings, the turkey and the afternoon of football
to head to the malls to kick start Christmas shopping (and other shoppers who get in our way).
Ladies and gentlemen say goodbye to turkey day as you
know it. It’s going the way of the 8-track tape. Obsolete.
But where does it end? Will it someday be pushed back to
October? Will we have to bid adieu to Halloween?
What are your thoughts on this phenomenon?